Our Story
Started simply.
Built with care.
MATADA was founded by Mata Youda. It began as a simple idea during a difficult chapter of his life, and slowly grew into a wish to build something of his own: everyday pieces that are comfortable to wear and made with real quality.
Mata Youda, Founder
01
The Beginning
The idea was modest: make underwear that is genuinely comfortable and well made. Mata held on to it through a hard season, and it became the reason to start a brand of his own.
02
The Making
Almost a year of research, development, material trials and refinement came before the first product. We tested, adjusted and tested again until it felt right.
03
Made Together
MATADA grows alongside local artisans, including homemakers who join our production while supporting their families’ incomes. Their craft is part of every piece we make.
04
Where We’re Going
The Boxer Brief is our first product, not our only one. MATADA is becoming a lifestyle clothing brand for everyone, with more categories to come. We want to build an Indonesian brand that can grow, compete and be known around the world.
We’re still early, and we’re sharing the journey honestly as it unfolds.